![](https://cdn.myportfolio.com/4ca484bed85f0dbcec10529b4dabaf73/381ff3d9-d374-4a8c-87fd-b5e2e42a8b5c_rw_1920.jpg?h=21628385fd4f3256ac9fe9dbb3451a30)
![](https://cdn.myportfolio.com/4ca484bed85f0dbcec10529b4dabaf73/4ebf5da6-f527-406b-a5be-19233e203bce_rw_1200.jpg?h=dca5f6130b720d50d4d498e2d91999fa)
Some of my initial sketches once a layout/style was selected.
![](https://cdn.myportfolio.com/4ca484bed85f0dbcec10529b4dabaf73/d205254e-800b-4eef-ba4d-aec416ad0b91_rw_1920.jpg?h=e29adbdcd6f20b0aa840308216ae667e)
Here is step-by-step guide of how I created the custom font for the word "KEY" and the final additions.
![](https://cdn.myportfolio.com/4ca484bed85f0dbcec10529b4dabaf73/8b82fff1-1aa0-4d61-88cd-bc674562f4ea_rw_1920.jpg?h=ccff6ba8e4594bf320b7dfe9c3c2dbf4)
The final logo given to the client.
I was contracted to redesign and rebrand for a jewelry studio based out of North Carolina. Working closely with the client, we wanted the logo to be text-based but incorporate the industrial/edgy feel that comes with a metal studio. I designed a custom font with flaired and pointed serifs to convey that feeling. Lastly, I designed new business cards and website banners for the client as well.
Some of my initial sketches once a layout/style was selected.
Here is step-by-step guide of how I created the custom font for the word "KEY" and the final additions.
The final logo given to the client.